
This season, Louisa Hammoud joined the Revlon Professional Visionaries team backstage at London Fashion Week. She worked under the direction of Danilo Giangreco, Revlon Professional UK & Ireland Artistic Ambassador. It was for Dreaming Eli’s Dreamers in Exile SS27 collection.
British hairdressing has a celebrated heritage of creativity, education and technical excellence. Today, that heritage continues to grow through a broader understanding of the many hair textures represented within the communities salons serve.

London Fashion Week brings this beautifully into view. Backstage teams work across a rich variety of textures, using knowledge, creativity and collaboration to realise one shared artistic vision while preserving the individuality of every model.
Backstage work demands speed, adaptability and technical knowledge. A stylist responds to the model and the hair in front of them, adjusting the technique while respecting the hair’s natural texture and individuality.
Hairdressing education continues to grow with the same breadth, giving every texture its place within professional knowledge and creative practice. Hairdressing involves all textures.
Heritage remains alive when it continues to evolve—by developing the next generation of stylists, widening their experience and expanding the knowledge represented within the salon. We are immensely proud to see Louisa taking her place within that progression



