Evelina’s SS20 Trend Report

Friday, 13th September opening at London Fashion Week for Mark Fast. It’s my second time working at LFW backstage, I am part of the TIGI Session Team and I can’t express enough how much I love it!

Mark Fast often gets his theme from London life and this show was no exception. The energy from the East End portrayed in his show, where 80s clubwear was represented and spanned nylon shell suits, bandage mini skirts and fishnet singlets were all incorporated.

However, the East End wasn’t the only theme in this show, the clothes were about more than just a night out. In fact, the current news coverage surrounding the devastation of the Amazon rainforest was also a drive with the designer intending the showcase to be “a tribute to the beauty, colour and creations that were lost.”

This then led us to create hair that represented both these themes with passion and fulfilment. We created an 80s style ponytail with braids and worked with the model’s natural texture. The texture look gave it the Amazon feel, but with style. The products that were used were very simple but had a great effect on the model’s hair: used TIGI bed head Superstar, Catwalk haute iron spray and Copyright maximum hold hairspray.

The energy backstage of having the opening show was immense. I was so excited (and also very sweaty)! As the day progressed, I became less stressed and began to enjoy it so much. So much was happening it was so busy suddenly we were ready to begin the show and everything was calm we were ready to go!

The highlight? Helping complete the designer’s new look and to make their dreams come true and working alongside an amazing team of talented people together creating for the runway.

Evelina Backstage @ Fashion For Relief

The second day of LFW was Naomi Campbell’s ‘Fashion For Relief” show, lead by Johnnie Sapong, Johnnie was brilliant, and working in that environment is the best experience a session stylist can ask for. He did Naomi’s and Stella Maxwell’s hair.

The theme of Naomi Campbell’s show was Fashion for Relief. This year’s fundraiser is sponsored by Gucci and Chrome Hearts and it’s donating its proceeds to the Mayor’s Fund for London.

Johnnie Sapong demonstrated his feeling and texture for the models then we were off on our own with over 50 Girls and boys to prepare. We created many new methods making different shapes and textures, which was amazing to find new techniques that will filter through to the salon and all for a good cause!

Guests included Anna Wintour, Eve, Edward Enninful, Kehinde Wiley, Luke Evans, Maya Jama, Mollie King (and her Saturday’s bandmate Vanessa White), Naomie Harris, Tiwa Savage, Slick Rick and more. The evening began with a catwalk show that featured over 60 models which included Adut Akech, Alpha Dia, Erin O’Connor, Iris law, Leomie Anderson, Montell Martin and Stella Maxwell. It is a definitely a show I will remember.

Paris Fashion Week – Joseph

Susana Clayton, the new Creative Director of the London fashion brand Joseph, showed her first collection in Paris this week.

We were backstage creating low sleek, elegant ponytails and neat side partings. The effortlessly chic, feminine collection comprised soft shapes in pallid tones of soft buttery yellows, cream, russet, oyster and dove greys and white.

I find it a pleasure and ease to deliver the high expectation demanded by the designer I found that the clothes resonated with the way I like to do hair.

Working alongside the Session team was great as we spend more time together the feeling of team gets better and better this time travelling together to Paris from London. Hopefully next season New York!

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